The California Parks and Recreation Society (CPRS) used research findings to develop the first-ever brand promise and brand identity for parks and recreation.  The brand promise incorporates the benefits Californians reported as most important; the many ways parks and recreation make their lives and communities better.  Specifically, parks and recreation make life better now and in the future by providing:

• Access to the serenity and inspiration of nature
• Outdoor space to play and exercise
• Facilities for self-directed and organized recreation
• Positive alternatives for youth which help lower crime and mischief
• Activities that facilitate social connections, human development, therapy, the arts and lifelong learning