June 1, 2010
On February 4, 2010 more than 40 City of Woodland, Yolo County, Woodland Chamber of Commerce and Sacramento Metropolitan Chamber of Commerce representatives visited 200 and interviewed 171 businesses throughout Woodland. Overall the City has great "marks" and businesses are happy to be located in Woodland and plan to stay in this Community. Fifty-nine percent of the businesses surveyed indicated that they like Woodland's small town feel. Many businesses (38%) have found that, in spite of the economy, business is good/great, while 32% felt that business is steady or poor (30%).
The following is an excerpt from the summary:
2010 INSIGHTS AND OBSERVATIONS
* Out of 171 businesses interviewed, 29 said nothing needed to be done to improve the area
* Of the rest, most focused on ways to address permitting/fees and signage
* Woodland's business community is willing to work hard to stay successful, with very few indicating a serious desire to relocate elsewhere
* Businesses view the community very positively and like the small town atmosphere and sense of community connectedness
As a result of the Walk, many businesses had immediate requests of the City and Chamber of Commerce. City staff and Chamber staff responded. As a result, the City has been instrumental in retaining Sacramento Bags Company at their current site located on No. Pioneer Avenue. In fact, the company is currently considering expansion at this particular location. Bailey's Online (warehousing) has developed a small retail outlet at its location at 1222 Commerce Avenue and is doing very well. On Saturday, May 15 the company hosted its Ribbon Cutting and Grand Opening for the retail center.
The City (with the support of the Chamber of Commerce and SBDC) has partnered with Yolo County, the City of West Sacramento, City of Winters and the City of Davis to develop the Yolo County Business Response Team to assist employees of businesses that are facing layoffs due to business closure and downsizing. This program is funded through Yolo County DESS via ARRA funds for the benefit of expanding the Rapid Response program to meet the demands of the current business community. Staff currently provides assistance to struggling or closing businesses that we are aware of. Through the Metro Chamber hosted Metropulse database program that the City subscribes to, the City will have an excellent database to track business retention/expansion and attraction assistance and better meet the demands of the Woodland business community.
One of the areas the City and Chamber had discovered we need to focus greater efforts on is "business to business" transactions in the Woodland area. In response to this, the City is partnering with the Historic Woodland Downtown Business Association (HWDBA) and the Woodland Chamber of Commerce in a collective effort to promote Woodland to the local community. The partnership was established and strengthened in an effort to demonstrate to the community the value of shopping locally, business-to-business transactions and the direct benefits of this collaborative effort-recirculated revenues, retained jobs and strong support for local business. To kick off this effort, the partnership is hosting Cinda Baxter, founder of the 3/50 Project for a speaking engagement on June 9, 2010. For more information, please visit the city's homepage website: www.cityofwoodland.org; see news or the community calendar.
It is anticipated that the 2010 Business Walk is the first annual Walk in this community. As the City's business retention program grows, the City will be able to provide better services to existing and new and future businesses of Woodland.
For more details on the Walk, please take a look at the attached pdf. Your comments are welcome.
( View PDF )