- Home
- Government
- City Council
- Council Priority Goals
City Council Priority Goals & Strategic Plan
Improve Quality of Life
Key Strategies
- Promote healthy and purposeful living
- Provide opportunities for youth to thrive
- Celebrate our diversity through multicultural events
- Continually reevaluate the effectiveness of programs and services
- Invest in cultural and recreational amenities
- Focus on sustainability and resiliency to climate change
Priority Initiatives
- Formalize and expand City volunteer and internship programs
- Second Aquatic Complex
- Expand public arts and continue to grow multicultural activities including strengthen relationship with our Sister City
- Evaluate different models to deliver impactful, inclusive, and affordable programming
- Implement recently adopted Equity Action Plan to ensure better access to City programs, services, and facilities
- Investigate a “Clean Streets” program (or similar) to keep Woodland’s streets, parks, facilities, and neighborhoods looking good
Continuing Initiatives
- East Beamer Way Neighborhood Campus Project
- Library capital improvements
- Continue to expand access and affordability of City’s youth programs
- Complete conservation easement and open Woodland Regional Park Preserve for public access and environmental education programming
- Neighborhood traffic calming
- Strengthen code enforcement
- Improve overall resident engagement
- Support and assist community groups in efforts to invest in recreational facilities
Focus on Economic Development & Downtown
Key Strategies
- Cultivate existing businesses
- Strengthen communications and relationships with entire business community
- Continue to develop Woodland as a visitor destination
- Expand digital and technology-based economy
- Develop workforce training initiatives in support of existing and future economy
Priority Initiatives
- Facilitate stakeholder conversations focused on improving local workforce development initiatives
- Implement marketing, events, and promotions that drive increased business activity and hotel stays; Promote Woodland as a destination
- Focus on inclusive economic development and diversifying Woodland’s job base through retention, expansion, and attraction of technology-based industries
Continuing Initiatives
- Complete entitlement process and annexation for Woodland Research and Technology Park
- Support the construction of new industrial space
- Continue to promote The Food Front industry partnership
- Lighting, landscaping, and public art enhancements (with a focus on Downtown and expand throughout the community)
- Evaluate downtown parking utilization and implement changes to continually improve management and user experience
- Complete comprehensive zoning update
- Continue to communicate and connect with businesses in all areas and sectors
Strengthen Public Safety & Infrastructure
Key Strategies
- Continually assess public safety service delivery models
- Invest in programs that support youth and families
- Communicate and educate the public on neighborhood safety
- Ensure maintained infrastructure that complies with regulations
Priority Initiatives
- Expand traffic and law enforcement patrol capacity and resources
- Educate public on the importance of flood safety and take steps necessary to advance flood protection project
- Evaluate service delivery models to determine scope and develop a funding plan for relocated Fire Station 3
- Mitigate congestion on E. Main Street and secure state and federal funding for 5/113 freeway connector and E. Main Street Neighborhood Livability project
Continuing Initiatives
- Continue to invest in projects to improve the efficiency and resiliency of the City's water system and overall public infrastructure
- Continue to leverage state and outside funding for reconstruction of major roadway corridors
- Complete storm drainage outfall channel improvements and capacity expansion
- Advocate to State of California for maintenance of Cache Creek
- Expand volunteer and neighborhood watch programs
- Advocate for key legislative changes to criminal justice system
- Update strategic plans for Police and Fire Departments
- Evaluate industry best practices in public safety delivery models and identify potential opportunities to adapt and expand capacities
Enhance Governance & Fiscal Responsibility
Key Strategies
- Proactive communication of factual and relevant information
- Utilize City boards and commissions to effectively engage public
- Streamline budget process while maintaining transparency
- Regularly reassess effectiveness of government services
Priority Initiatives
- Maintain balanced budget while strategically investing in projects and programs that yield fiscal, social, and / or environmental benefits
- Ensure timely and broad based dissemination of information and seek input to continue to improve communication and engagement efforts
- Assess staff recruitment, retention, training, and data collection with a focus on diversity, equity, and inclusion
- Reduce/manage costs for services provided to, or received from, external agencies
Continuing Initiatives
- Continue to strengthen alignment of City's boards, commissions, and advisory committees with Council priorities
- Improve collaboration with partner agencies and community organizations
- Improve and expand access to constituent services
- Invest in improved service delivery and organizational efficiencies
- Continue to work with labor groups to address budget priorities while ensuring adequate benefits
- Review the City’s investment policy