Improve Quality of Life

Key Strategies

• Promote healthy and purposeful living
• Provide opportunities for youth to thrive
• Celebrate our diversity through multicultural events
• Continually reevaluate the effectiveness of programs and services
• Invest in cultural and recreational amenities
• Focus on sustainability and resiliency to climate change

Initiatives in Progress

• Youth Master Plan
• Woodland Promise Program
• East Beamer Way Campus Project
• Second Aquatic Complex
• Woodland Regional Park
• Improvements to Sports Park Fields
• Library improvements
• Neighborhood traffic calming
• Strengthened code enforcement
• Expanded volunteer programs

Priority Initiatives: 2021 & 2022

• Create and promote additional multicultural events
• Formalize volunteer and internship programs
• Promote enhanced engagement and awareness through improved multilingual communications
• Evaluate different models to deliver impactful and inclusive programming
• Improve citizen engagement
• Address community child care needs

Focus on Economic Development & Downtown

Key Strategies

• Cultivate existing businesses
• Strengthen communications and relationships with entire business community
• Continue to develop Woodland as a visitor destination
• Expand digital and technology-based economy
• Develop workforce training initiatives in support of existing and future economy

Initiatives in Progress

• Establish The Lab @ AgStart to foster food and agriculture innovation
• Complete entitlement process and annexation for Woodland Research and Technology Park
• The Food Front food and ag industry partnership campaign
• Support the construction of new industrial space
• Comprehensive zoning update
• Promote Woodland as a destination
• Outdoor dining and shopping parklets
• Lighting, landscaping, and public art enhancements
• JAPA parking management pilot program
• Shop Small, Eat Local campaign

Priority Initiatives: 2021 & 2022

• Identify key workforce development needs
• Establish workforce development initiatives to support local industry
• Strengthen communications to better engage with businesses in all areas and sectors
• Implement new marketing, events, and promotions that drive increased business activity and hotel stays

Strengthen Public Safety & Infrastructure

Key Strategies

• Continually assess public safety service delivery models
• Invest in programs that support youth and families
• Advocate for the District Attorney's 5-point-plan on homelessness
• Communicate and educate the public on neighborhood safety
• Ensure maintained infrastructure that complies with regulations

Initiatives in Progress

• Update strategic plans for Police and Fire Departments
• Advocate for key legislative changes to criminal justice system
• Redefine and reinvigorate YGRIP collaboration
• Invest in community-based gun violence reduction programs
• Increase traffic enforcement and strategic deployment of public safety patrols
• Expand volunteer and neighborhood watch programs
• Determine funding plan for relocation of Fire Station 3
• Complete lower Cache Creek flood study
• Complete outfall channel improvements and expansion
• Continue to leverage state and outside funding for reconstruction of major roadway corridors

Priority Initiatives: 2021 & 2022

• Evaluate industry best practices in public safety delivery models and identify potential opportunities to adapt and expand capacities
• Advocate to State of California for maintenance of Cache Creek
• Educate public on flood risks and the importance of flood protection 
• Continue to invest in projects to improve the efficiency and resiliency of the City's water system

Enhance Governance & Fiscal Responsibility

Key Strategies

• Proactive communication of factual and relevant information
• Utilize City boards and commissions to effectively engage public
• Streamline budget process while maintaining transparency
• Regularly reassess effectiveness of government services

Initiatives in Progress

• Improve and expand access to public information and constituent services
• Expand volunteer programs
• Invest in improved service delivery and organizational efficiencies
• Improve collaboration with partner agencies and community organizations
• Continue to work with labor groups to address budget priorities while ensuring adequate benefits

Priority Initiatives: 2021 & 2022

• Conduct comprehensive evaluation of existing communications efforts and partner with new City Communications Manager and Policy Analyst to develop a coordinated framework to ensure timely and broad based dissemination of information
• Evaluate the City's boards, commissions, and committees and strengthen alignment with Council priorities
• Maintain balanced budget while strategically investing in projects and programs that yield fiscal, social, and / or environmental benefits