City Council Priority Goals & Strategic Plan

City Council Goals Summary Graphic Update 03.20.23

Child RunningImprove Quality of Life

Key Strategies

  • Promote healthy and purposeful living
  • Provide opportunities for youth to thrive
  • Celebrate our diversity through multicultural events
  • Continually reevaluate the effectiveness of programs and services
  • Invest in cultural and recreational amenities
  • Focus on sustainability and resiliency to climate change 

Priority Initiatives

  • Formalize and expand City volunteer and internship programs
  • Second Aquatic Complex  
  • Expand public arts and continue to grow multicultural activities including strengthen relationship with our Sister City 
  • Evaluate different models to deliver impactful, inclusive, and affordable programming
  • Implement recently adopted Equity Action Plan to ensure better access to City programs, services, and facilities
  • Investigate a “Clean Streets” program (or similar) to keep Woodland’s streets, parks, facilities, and neighborhoods looking good 

Continuing Initiatives

  • East Beamer Way Neighborhood Campus Project
  • Library capital improvements
  • Continue to expand access and affordability of City’s youth programs
  • Complete conservation easement and open Woodland Regional Park Preserve for public access and environmental education programming
  • Neighborhood traffic calming
  • Strengthen code enforcement
  • Improve overall resident engagement
  • Support and assist community groups in efforts to invest in recreational facilities


Shopping bagFocus on Economic Development & Downtown

Key Strategies

  • Cultivate existing businesses
  • Strengthen communications and relationships with entire business community
  • Continue to develop Woodland as a visitor destination
  • Expand digital and technology-based economy
  • Develop workforce training initiatives in support of existing and future economy

Priority Initiatives

  • Facilitate stakeholder conversations focused on improving local workforce development initiatives 
  • Implement marketing, events, and promotions that drive increased business activity and hotel stays; Promote Woodland as a destination
  • Focus on inclusive economic development and diversifying Woodland’s job base through retention, expansion, and attraction of technology-based industries 

Continuing Initiatives

  • Complete entitlement process and annexation for Woodland Research and Technology Park
  • Support the construction of new industrial space
  • Continue to promote The Food Front industry partnership 
  • Lighting, landscaping, and public art enhancements (with a focus on Downtown and expand throughout the community)
  • Evaluate downtown parking utilization and implement changes to continually improve management and user experience
  • Complete comprehensive zoning update
  • Continue to communicate and connect with businesses in all areas and sectors 


wrench and shovelStrengthen Public Safety & Infrastructure

Key Strategies

  • Continually assess public safety service delivery models
  • Invest in programs that support youth and families
  • Communicate and educate the public on neighborhood safety
  • Ensure maintained infrastructure that complies with regulations

Priority Initiatives

  • Expand traffic and law enforcement patrol capacity and resources
  • Educate public on the importance of flood safety and take steps necessary to advance flood protection project
  • Evaluate service delivery models to determine scope and develop a funding plan for relocated Fire Station 3
  • Mitigate congestion on E. Main Street and secure state and federal funding for 5/113 freeway connector and E. Main Street Neighborhood Livability project

Continuing Initiatives

  • Continue to invest in projects to improve the efficiency and resiliency of the City's water system and overall public infrastructure
  • Continue to leverage state and outside funding for reconstruction of major roadway corridors
  • Complete storm drainage outfall channel improvements and capacity expansion
  • Advocate to State of California for maintenance of Cache Creek
  • Expand volunteer and neighborhood watch programs
  • Advocate for key legislative changes to criminal justice system
  • Update strategic plans for Police and Fire Departments
  • Evaluate industry best practices in public safety delivery models and identify potential opportunities to adapt and expand capacities


Hall of Government iconEnhance Governance & Fiscal Responsibility

Key Strategies

  • Proactive communication of factual and relevant information
  • Utilize City boards and commissions to effectively engage public
  • Streamline budget process while maintaining transparency
  • Regularly reassess effectiveness of government services

Priority Initiatives

  • Maintain balanced budget while strategically investing in projects and programs that yield fiscal, social, and / or environmental benefits
  • Ensure timely and broad based dissemination of information and seek input to continue to improve communication and engagement efforts
  • Assess staff recruitment, retention, training, and data collection with a focus on diversity, equity, and inclusion 
  • Reduce/manage costs for services provided to, or received from, external agencies 

Continuing Initiatives

  • Continue to strengthen alignment of City's boards, commissions, and advisory committees with Council priorities
  • Improve collaboration with partner agencies and community organizations
  • Improve and expand access to constituent services
  • Invest in improved service delivery and organizational efficiencies
  • Continue to work with labor groups to address budget priorities while ensuring adequate benefits
  • Review the City’s investment policy

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