Improve Quality of Life

Key Strategies

• Promote healthy and purposeful living
• Provide opportunities for youth to thrive
• Celebrate our diversity through multicultural events
• Continually reevaluate the effectiveness of programs and services
• Invest in cultural and recreational amenities
• Focus on sustainability and resiliency to climate change 

Priority Initiatives

• Formalize and expand City volunteer and internship programs
• Second Aquatic Complex  
• Expand public arts and continue to grow multicultural activities including strengthen relationship with our Sister City 
• Evaluate different models to deliver impactful, inclusive, and affordable programming
• Implement recently adopted Equity Action Plan to ensure better access to City programs, services, and facilities
• Investigate a “Clean Streets” program (or similar) to keep Woodland’s streets, parks, facilities, and neighborhoods looking good 

Continuing Initiatives

• East Beamer Way Neighborhood Campus Project
• Library capital improvements
• Continue to expand access and affordability of City’s youth programs
• Complete conservation easement and open Woodland Regional Park Preserve for public access and environmental education programming
• Neighborhood traffic calming
• Strengthen code enforcement
• Improve overall resident engagement
• Support and assist community groups in efforts to invest in recreational facilities

Focus on Economic Development & Downtown

Key Strategies

• Cultivate existing businesses
• Strengthen communications and relationships with entire business community
• Continue to develop Woodland as a visitor destination
• Expand digital and technology-based economy
• Develop workforce training initiatives in support of existing and future economy

Priority Initiatives

• Facilitate stakeholder conversations focused on improving local workforce development initiatives 
• Implement marketing, events, and promotions that drive increased business activity and hotel stays; Promote Woodland as a destination
• Focus on inclusive economic development and diversifying Woodland’s job base through retention, expansion, and attraction of technology-based industries 

Continuing Initiatives

• Complete entitlement process and annexation for Woodland Research and Technology Park
• Support the construction of new industrial space
• Continue to promote The Food Front industry partnership 
• Lighting, landscaping, and public art enhancements (with a focus on Downtown and expand throughout the community)
• Evaluate downtown parking utilization and implement changes to continually improve management and user experience
• Complete comprehensive zoning update
• Continue to communicate and connect with businesses in all areas and sectors 

Strengthen Public Safety & Infrastructure

Key Strategies

• Continually assess public safety service delivery models
• Invest in programs that support youth and families
• Communicate and educate the public on neighborhood safety
• Ensure maintained infrastructure that complies with regulations

Priority Initiatives

• Expand traffic and law enforcement patrol capacity and resources
• Educate public on the importance of flood safety and take steps necessary to advance flood protection project
• Evaluate service delivery models to determine scope and develop a funding plan for relocated Fire Station 3
• Mitigate congestion on E. Main Street and secure state and federal funding for 5/113 freeway connector and E. Main Street Neighborhood Livability project

Continuing Initiatives

• Continue to invest in projects to improve the efficiency and resiliency of the City's water system and overall public infrastructure
• Continue to leverage state and outside funding for reconstruction of major roadway corridors
• Complete storm drainage outfall channel improvements and capacity expansion
• Advocate to State of California for maintenance of Cache Creek
• Expand volunteer and neighborhood watch programs
• Advocate for key legislative changes to criminal justice system
• Update strategic plans for Police and Fire Departments
• Evaluate industry best practices in public safety delivery models and identify potential opportunities to adapt and expand capacities

Enhance Governance & Fiscal Responsibility

Key Strategies

• Proactive communication of factual and relevant information
• Utilize City boards and commissions to effectively engage public
• Streamline budget process while maintaining transparency
• Regularly reassess effectiveness of government services

Priority Initiatives

• Maintain balanced budget while strategically investing in projects and programs that yield fiscal, social, and / or environmental benefits
• Ensure timely and broad based dissemination of information and seek input to continue to improve communication and engagement efforts
• Assess staff recruitment, retention, training, and data collection with a focus on diversity, equity, and inclusion 
• Reduce/manage costs for services provided to, or received from, external agencies 

Continuing Initiatives

• Continue to strengthen alignment of City's boards, commissions, and advisory committees with Council priorities
• Improve collaboration with partner agencies and community organizations
• Improve and expand access to constituent services
• Invest in improved service delivery and organizational efficiencies
• Continue to work with labor groups to address budget priorities while ensuring adequate benefits
• Review the City’s investment policy